How to write an award-winning headline in 4 simple steps 𝗪𝗵𝘆 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗮𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 ?


How to write an award-winning headline in 4 simple steps

𝗪𝗵𝘆 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗮𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 ?

- It can make or break your content efforts

- First point of Interaction

- It improves sharability

5 times more people read the headline than the rest of the body

Makes sense to write a great headline so that people share

Let look at why people share the content / Tweet

1. People want to feel like they are helping others

   Just like you sharing this thread 

2. People are biased against trying new things

   If they find something new, they want to share with the world and get recognition

3. They want to feel a certain part of the tribe

     Humans are social beings, need to feel part of group

Lets look at how to create headlines


1. Visit Portent headline generator (Google it)

2. Type your keyword

3. Click refresh until you get your favourite headline idea

Portent is for headline generator, don't just copy-paste

It just gives you ideas for headline

Keyword: Copywriting

Headline/ Article idea: 15 Myths Uncovered About Copywriting

4. Add Power word in your headline (Emotional Words)

This is an important step, people miss this

Types of Power words evoke people's emotion

- Lust

- Pain

- Angry

- Humour

- Sadness

- Suspense

- Happiness 

and many more are types of power words.

Headline Idea: 15 Myths Uncovered About Copywriting

after adding power word 'Painful' it becomes

15 Painful Myths Uncovered About Copywriting

See how the second headline sounds much better and intriguing?

Note: Adjust or create headline according to your article/Content

Three Principles in order of Importance in the headline

Add any two

1. Self Interest

What benefit will someone get from your article, product or service?(pain points)

How long will it take someone to get the benefit?

Talk about what is holding your customer back in success

2. News

Announcing in headline

Everyone loves to be first to experience something

Can be new or existing better product

3. Curiosity

Humans are naturally curious

Can be a great way to get someone to read the first sentence

Curiosity goes well with self-interest

Other methods to find headline ideas

Use 'HOTH headline Generator' ( Google it)

Here you can specify 

- Keywords

- Industry

- Target audience

to get more specific headline ideas


1. Write multiple headlines to select the best one

2. Don't overthink, an average published headline is better than perfect non published ones

3.  Always keep it simple, but more effective with power words

4. Keep your readers in mind while writing, just use common sense

5. Practice, Practice and practice to write better