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"How much do you charge?" A question you might get fairly often or in the near future perhaps. Let's figure out how much you should charge a client!

 


"How much do you charge?"


A question you might get fairly often or in the near future perhaps.


Let's figure out how much you should charge a client!


1.   Calculate it out!


A good equation to calculate a flat rate is:


estimated hours x average hourly rate x 1.15 (which is adding 15%)


This should give you a number you could pitch to your client. A starting hourly rate is around $30/hour. Use something similar to this.


2.   Should I charge by the hour, per project, or a monthly retainer?


It depends on your service, but for copywriting you should usually charge a flat fee per project or setup a monthly retainer with your client.


Hourly work can be hard to estimate, much easier to give a price.


3.   What have you charged in the past (if you have at all)?


Think about similar projects you've done and how you came to quantify an amount for them.


Once again, Google is your friend to find things out.


4.   How much money are you making them?


If you're going to write a page for a company that makes $2,000,000 a year then you should charge a lot more than a company that makes $200,000.


Believe it or not, people are willing to pay upwards of $20,000 for a landing page.


I'm not saying that you should be charging this much every time, but if they have large amount of traffic, then you'll be making them a lot of money.


Some research online can help you to find how much they make, in some cases, you might just have to ask if it's that important.


5.   What if I've never had a client before?


Not a bad thing, just means you're on the way up! 


You'll have to look up what people in your field charge for similar projects. 


A simple Google search can help you to find how much you should charge depending on your service.


6.   Be confident in your pricing!


If you're truly providing them value, you should be comfortable charging them more. 


More times than not, a bigger price tag means that you bring in results and have before for other companies.


DO NOT just charge them a lot because you think you can.


If you're charging a lot you better have the facts to back up that you can make them a lot more money.


And as always, good luck!

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