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Novice Introduction to The Basic Concepts of The Landing Page That Works What is the landing page?

 



Novice Introduction to The Basic Concepts of The Landing Page That Works


What is the landing page?


The landing page is the page with a single defined desired action.


This action can be:


- sign up for the newsletter,

- order a product,

- fill a form (etc.)


It's called a landing page because you optimize your other funnels to "land" traffic there. 


Because of the laser focus of your landing page (single goal and a single call to action (CTA) the conversion of it is much higher than your normal blog/site.


That's why the landing pages are an enormously powerful marketing tool. 


Let's break down the first sentence first. 


What is a call to action? 


CTA is an "action button" that allows your visitors to perform the preferred action. 


Usually, it's a

- "BUY NOW"

- "SIGN UP"

- "GET IT" 

button. 


The whole page has a single goal (unlike a normal blog) and a single CTA used 1-3 times. 


What is the conversion rate?


It tells you about the % of people who performed the desired action from all people who visited the site.


Example: You want to get an email sign up.


350 ppl visit your page.


16 of them signed up.


Converion rate =  16/350 = 0,045 or 4,5%. 


What is a good conversion rate? 


This really depends on the type of your call to action (order/sign up) and the niche you're in. 


But sth like 5%+ for order pages and 15%+ for email sign-ups is in my experience very good. 


Note. It also depends on what kind of traffic you get. 


Thanks for reading!


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 Let me know, what haven't you know before?

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